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How fintechs can stay ahead in payments.

Five core challenges every payment innovator must master.

The Thredd team

April 07, 2025

The global cards and payments space is evolving fast. Fintechs that thrive are the ones who adapt quickly, embed intelligently, and stay compliant as complexity grows.

Staying Agile in a Changing Cards Ecosystem.

Card issuance and processing are no longer defined by physical products. They’re defined by how flexibly you can embed them. According to Jonathan Vaux, Head of Propositions and Partnerships at Thredd, we’ve entered the age of cards à la carte. Where payment credentials are a feature, not a standalone product. 

From buy now, pay later to virtual card payouts, the use cases for cards continue to multiply. The underlying trend? Flexibility. 

 

Cards have stopped really being a product and are now a feature in embedded finance offerings

Jonathan Vaux Head of Propositions & Partnerships

At Thredd, we see five critical trends shaping the future of card innovation and payment programme success.

Here’s what fintechs need to master;

  1. 1
    Embedded finance is the new standard.

    Card infrastructure is now powering far more than traditional credit and debit experiences. Use cases range from: 

    • Digital banking and challenger banks 
    • Youth and parent-child money apps 
    • SME finance 
    • Cross-border spend and virtual card payouts 

    With virtual cards seeing exponential growth, particularly in B2B payouts. The definition of a "card" is being stretched. It’s now a programmable, on-demand payment instrument embedded into broader platforms and propositions. 

    The opportunity for fintechs? Focus on use case differentiation, not just speed to market. 

  2. 2
    Wallets are becoming the control tower.

    While contactless laid the foundation, mobile wallets have taken over as the central command hub for consumers, especially younger ones. Tokenisation has unlocked more than just secure transactions; it’s paved the way for dynamic credentials, ID verification, and real-time controls. 

    “My 23-year-old daughter won’t leave the house with a plastic card — just her phone,” says Vaux. 

    This shift demands that fintechs prioritise wallet-native design by enabling one-click token provisioning, robust permission management, in-wallet authentication, and seamless compatibility across different wallet environments. These capabilities are no longer optional; they define the user experience. This isn’t just about payments — it’s about controlling the full customer interaction layer through the wallet interface. 

  3. 3
    Fraud is evolving faster than products.

    As payments become more embedded and more global, fraud is becoming more sophisticated. In markets that once had minimal fraud, such as Singapore, scams are now on the rise. 

    Legacy fraud models are no longer sufficient. Fintechs must adopt: 

    • Real-time fraud detection 
    • AI-powered transaction monitoring 
    • Scam prevention tools at the point of transaction 
    • Ongoing behavioural analytics 

    “Fraudsters look for the weakest link and they move faster than regulators,” warns Vaux. 

    At Thredd, we treat fraud protection as foundational, not optional. 
     

  4. 4
    Global ambitions face local complexities

    Fintechs are increasingly setting their sights on multi-region growth, aiming to launch payment programmes that span continents. But the reality is that payments remain deeply regionalised. Despite the drive toward global solutions, every market brings its own regulatory nuances, domestic infrastructure, and scheme-specific requirements that can complicate cross-border issuing. 

    Scaling internationally requires more than ambition. It demands a clear understanding of local licensing and compliance obligations, alignment with national payment systems, and a detailed grasp of how global card scheme rules play out in practice across jurisdictions. The difference between scaling seamlessly and hitting regulatory roadblocks often comes down to one thing: having the right partner who knows the territory — and is already on the ground. 

     

  5. 5
    Compliance is now a competitive advantage

    Five years ago, compliance was seen as a back-office obligation. Today, it’s a make-or-break differentiator. Regulators are raising the bar, and so are partners, investors, and enterprise clients. 

    The new wave of BIN sponsors and issuer processors must offer: 

    • Full regulatory reporting 
    • Data and audit trails 
    • Integrated fraud tooling 
    • Real-time compliance visibility 

     

    What used to be optional is now core,” says Vaux. 

At Thredd, we don’t just enable card programmes, we enable compliant, global-ready ones from day one. 

Whether you're scaling your payment offering or launching in a new market, staying ahead in this environment means partnering with experts who live and breathe embedded finance, tokenisation, fraud prevention, and compliance. 

Thredd powers leading fintechs and embedded finance innovators globally, providing the tech, tooling, and trust needed to launch with speed and scale securely. 

Talk to the Thredd team to discover how we can help you grow and evolve in a complex payments landscape. 

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